PRIVACY POLICY
Last updated April 22, 2026
This Privacy Notice for Caprock Ai Systems LLC ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://caprockaisystems.com or any website of ours that links to this Privacy Notice
- Use our marketing automation services. Caprock Ai Systems LLC is a marketing automation agency based in Lubbock, Texas. We provide GoHighLevel-based automation services to local small businesses including missed call text-back, review automation, lead follow-up sequences, appointment reminders, and AI chatbot. We serve businesses primarily in Lubbock and West Texas on monthly retainer agreements.
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at james@caprockaisystems.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice. See the Table of Contents below for more detail.
What personal information do we process? We may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
How do we keep your information safe? We have organizational and technical processes in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way is by contacting us directly. We will consider and act upon any request in accordance with applicable data protection laws.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
12. SMS COMMUNICATIONS
13. DO WE MAKE UPDATES TO THIS NOTICE?
14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, or otherwise when you contact us.
The personal information we collect may include: names, phone numbers, email addresses.
Sensitive Information: We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected
In Short: Some information — such as your IP address and browser characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and information about how and when you use our Services.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. This may include your IP address, device information, browser type, and information about your activity in the Services (such as date/time stamps, pages viewed, and other actions you take).
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for the following reasons:
- To deliver and facilitate delivery of services to the user
- To respond to user inquiries and offer support
- To send administrative information to you
- To request feedback
- To send you marketing and promotional communications (you may opt out at any time)
- To protect our Services from fraud and security threats
- To evaluate and improve our Services, products, marketing, and your experience
- To comply with our legal obligations
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations with specific third parties.
We may need to share your personal information in the following situations:
Business Transfers: We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer AI-powered products and features. These tools are designed to enhance your experience and provide innovative solutions.
We provide AI Products through third-party service providers, including OpenAI. Your input, output, and personal information may be shared with and processed by these AI Service Providers to enable your use of our AI Products.
Our AI Products are designed for: AI automation.
How to Opt Out: To opt out of AI processing of your personal data, contact us using the contact information provided.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.
8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of a minor and consent to such minor's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at james@caprockaisystems.com.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the contact details provided in Section 14.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in emails, replying "STOP" or "UNSUBSCRIBE" to SMS messages, or contacting us directly.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, though this could affect certain features of our Services.
If you have questions or comments about your privacy rights, you may email us at james@caprockaisystems.com.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific privacy rights.
These rights may include the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.
Categories of Personal Information We Collect (past 12 months):
A. Identifiers — NO
B. Personal information (California Customer Records statute) — NO
C. Protected classification characteristics — NO
D. Commercial information — NO
E. Biometric information — NO
F. Internet or network activity — NO
G. Geolocation data — NO
H. Audio, electronic, or similar information — NO
I. Professional or employment-related information — NO
J. Education information — NO
K. Inferences drawn from personal information — NO
L. Sensitive personal information — NO
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
Your Rights include:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of targeted advertising, sale of personal data, or profiling
How to Exercise Your Rights: Contact us by emailing james@caprockaisystems.com or calling 806-730-2723.
Appeals: If we decline to take action regarding your request, you may appeal by emailing james@caprockaisystems.com. If your appeal is denied, you may submit a complaint to your state attorney general.
12. SMS COMMUNICATIONS
By providing your phone number, you consent to receive text messages from Caprock Ai Systems LLC including appointment reminders, follow-up messages, and business updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Phone numbers collected for SMS communication are never shared or sold to third parties for marketing purposes.
13. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification.
14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at james@caprockaisystems.com or contact us by post at:
Caprock Ai Systems LLC
2108 143rd St
Lubbock, TX 79423
United States
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, correct inaccuracies, or delete your personal information. To submit a request, please contact us at james@caprockaisystems.com or call 806-730-2723.